Top 7 Ways to get More out of Your Airbnb Marketing Efforts
Just listed your new Airbnb rental property but are experiencing no foot traffic to your listing? Get more out of your Airbnb marketing efforts by doing this.
Airbnb actually has over 40 million properties listed across more than 65,000 cities around the world. Have you stayed overnight while on vacation in an Airbnb?
Now you're starting to wonder whether you could cash in on the trend for renting out your spare room. There could be more than $6 billion wasted every year because people aren't taking advantage of marketing their spare rooms.
However, you may find that you struggle to get any foot traffic for your listing of Airbnb. That's why you need to read our tips to make sure your Airbnb marketing efforts are up to scratch. Check out everything you need to know in the blog post below.
1. Promote Your Airbnb Listing on Social Media
There are several ways to use social media to promote your Airbnb property. If you're not already marketing on social media, you're missing out.
Take lots of high-quality photographs of your listing to use on Instagram. Include everything from the inclusive breakfast you prepare for guests to the local neighborhood.
Ensure you use those hashtags. Think of using #Airbnb #AirbnbHost #MakeYourselfatHome to win over social media users to your property.
You should also use Facebook to reach an even bigger audience for your Airbnb listing. You never know if a friend of a friend is looking for a property.
2. Think of an Eye-Catching Title
You have around 7 seconds to make a good impression with your prospective customer. Your catchy title is the first thing they'll see when they scroll down the Airbnb listings in your city.
Avoid anything too long. Keeping your listing title short and sweet is really important if you're going to get someone to click to view more.
Of course, everyone wants to stay over in a "beautiful property" in a "perfect location." However, you need to get creative with your use of language.
3. Get Great Reviews for Your Property
Up to 84 percent of people trust online reviews as much as they do their friends. You may think that your property will be successful on the back of word of mouth.
But, you need to remember that online reviews are even more important. Focus on how you can convince your guests to leave outstanding reviews of your place.
You may need to offer your guests special treatment or discounts until you get a few reviews. Many Airbnb users won't stay over anywhere without reviews.
But, once you have good reviews in the bag. You can concentrate on using social media and your Airbnb listing to promote what other people have said.
4. Always Focus on Getting the Price Right
The average Airbnb host earns around $924 per month from renting out their property to guests. But, this can depend on your location, property and the service you provide your guests.
If you're struggling to appeal to customers, that's because you're not getting the price right. People often go to Airbnb because it's actually cheaper than a hotel.
You need to check out the market for similar properties listed on Airbnb. You might discover that you're charging guests too much (or too little).
5. Create an Experience for Your Guests
Many people don't consider Airbnb as simply a replacement for a hotel. They want to enjoy the experience of living like a local.
That's why it's important to create an experience for your guests. Make them feel as though they're truly getting their money's worth.
You can use the description of your property to give your prospective guests an image of what it would be like staying in your place.
Tell them about how they could wake up before walking over the local farmer's market to buy bread and cheese for breakfast.
Talk about how they can watch the sun go down on your balcony while sipping a local wine that you provide for your guests.
Making sure you have all of the essential amenities isn't always enough. You need to create a fantasy for your guests to imagine.
6. Respond Quickly and Friendly
Over 60 percent of people say that they would stop shopping at a business if they received poor customer service.
As an Airbnb host, you need to take this seriously. People won't keep coming to stay at your place overnight if you're not friendly.
Hotels usually provide guests with good customer service. They'll also respond promptly to anything when a customer contacts them.
You need to make sure whenever anybody inquires about your property that you reply immediately. Don't leave them hanging around waiting to hear from you.
7. Become an Airbnb Superhost
If you want to bring in top dollar for your rental, you need to become an Airbnb superhost. When you're a superhost, you get recognized as a host that guests can trust.
Do you want to get your superhost badge? You'll need to make sure you're doing a number of things.
Ensure you're already responding instantly to any messages. Superhosts have to meet the criteria of having a response rate of more than 90 percent.
You also need to have hosted more than ten guests. Also, never cancel on anyone. This puts you in Airbnb's bad books.
Finally, you need to have consistently earned a five-star rating. Over 80% of your reviews need to be of the highest quality.
How to Boost Your Airbnb Marketing Efforts?
Are you finding it difficult to get your Airbnb rental off the ground? It's not always easy to promote your Airbnb without any knowledge. Without Airbnb marketing tips, you should see the requests to stay come rolling in.
You don't have to promote your rental on Airbnb. Check out our blog post to discover alternative places to market your place.